"My interest in pre-loved fashion started as a personal interest, having invested in my own personal collection of designer pre-loved accessories I could see the massive benefit not only financially but environmentally in giving something a second life. I had thought about creating a pre-loved business for a long time but felt the adult market was well catered for and I didn't want to create a business for the sake of it that wasn't adding value that you can't get elsewhere.

When I started to look into the children's market I started to notice there was a serious lack of options for pre-loved and pre-seasonal children's wear. When I began to do research into the horrifying wastage in the children's clothing market given children grow out of clothing much quicker than adults and so with this a lot of perfectly good garments end up in landfill I knew this is where I could make my mark."